![]() ![]() If your LinkedIn connections are full of former colleagues and classmates, then you may well be talking to the wrong people. Be active and start to build contacts within these niche groups. Selling accounting software? Join groups for accountants and small businesses. LinkedIn has thousands of groups on almost every topic you can think of.If using your Company Page for social selling as opposed to an individual’s account, you can target your company updates to certain professionals, and can now even dark post meaning that all your followers not in the target market won’t see the update. ![]() There is a specific vertical for sales professionals that amongst other benefits allows you more criteria in searching for professionals (including seniority, company size etc.) LinkedIn Premium memberships come in many verticals and levels.Probably the most popular tool for social selling is LinkedIn, and fortunately the platform offers plenty of ways for you to ensure that you're targeted in your approach. One of the biggest mistakes you can make with any social media strategy - whether it's focused on selling or not - is an audience of the wrong people. For example, what social selling isn’t, is posting “BUY NOW” messages on social media channels, or consistently talking about your brand or products without any other form of content.įollow my three golden rules of social selling and you’ll maximise your potential for achieving success. There are of course ways in which social selling can be activated with the wrong approach, leaving potential leads cold. So what exactly is social selling? Hubspot defines the term as when salespeople use social media to interact directly with their prospects and provide value by answering questions and offering thoughtful content. I quickly discovered that these are the exact same tactics and objectives for social selling, and that my initial concerns were unfounded. Social media to me was about building connections, nurturing relationships, and sharing knowledge. When I was first introduced to the concept of social selling two years ago I was wary. ![]()
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